Twitter and the Struggle to Transform the Object: A Study of Clean Coal in the 2017 Australian Energy Policy Public Debate
This paper investigates unusually high spikes in Twitter engagement in Australia in February 2017 invoking Mouthwash the 2014 Peabody Energy global public relations campaign Advanced Energy for Life (AEFL) trope clean coal.Focusing on peak Twitter events, it asks: What caused the spike, what was amplified and signified by the dominant tweeters, and